Now, the door and window profession has formed a technological innovation system mainly composed of more than 100 large enterprises and represented by more than 50 backbone enterprises with an output value of over 100 million yuan.The industrial output value completed by these large backbone enterprises accounts for about 50% of the total industrial output value of the entire profession. In national key projects, large and medium-sized city image projects, urban landmark construction, foreign-funded projects, and foreign engineering construction, they have established an outstanding shopping mall image for the entire profession, becoming the main force for technical innovation, brand optimization, and shopping mall development in the entire profession.

      Transformation of product structure

     Aluminum alloy doors and windows will maintain a market share of over 55% in the construction of door and window shopping malls, with significant changes in product structure. Affected by the national energy-saving policies and energy crisis, the proportion of energy-saving and environmentally friendly aluminum alloy doors and windows will make significant progress.

Low carbon and environmental protection are prerequisites for implementation

      With the arrival of a moderately prosperous life, consumers have increasingly higher requirements for their living environment. Green consumption has become the dominant concept in building consumer shopping malls, bringing huge green business opportunities. Therefore, in order to meet the demand for green consumption and carry out high-tech ecological construction and doors and windows, it is not only necessary to consider the appearance of the construction, the basic physical functions of the doors and windows themselves, and the cost, but also to hook the overall planning of the curtain wall and doors and windows with the ecological environment, aiming to make the doors and windows have outstanding functions, reduce environmental pollution, and create a comfortable environment for people.

The products are becoming increasingly diverse, and the competition is becoming more intense

      The research center released a report on the competitiveness and investment prospects of professional glass door and window shopping malls from 2015 to 2020, indicating that the competition in aluminum door and window shopping malls has become increasingly fierce. Because the door and window profession has entered the initial mature stage and the competition is intense, it has led to a decline in profits for various enterprises. The products of building door and window shopping malls are becoming increasingly diverse, forming a diversified shopping structure mainly consisting of four major materials: aluminum, plastic, wood, and steel. The use of new materials and technologies will present more new products. Compared with other professions, aluminum door and window and curtain wall products have less product differentiation, and the competition is becoming more intense.

Difficulties in capital turnover for small and medium-sized enterprises

On the one hand, large door and window enterprises can increase the possibility of obtaining larger projects, making it relatively difficult for small and medium-sized enterprises to carry out; On the other hand, small and medium-sized door and window enterprises can also combine their own advantages to seek "short, flat, and fast" projects and increase the speed of capital turnover.

Product development and technological innovation will become the core competitiveness of enterprises

The person in charge of a certain wooden door stated that product development is more rational, and will be guided and analyzed based on various factors such as the characteristics of local climates, the needs of local cultural civilization, economic development status, energy conservation and environmental protection requirements. At the same time, advanced international technology and materials will be introduced and absorbed for product development.

The Scale and Internationalization of Competitions window machine.

The industry has formed a trend of collectivization and large-scale development, and the correlation between the upstream, midstream, and downstream of the industry is closely linked. Vertical integration: integrating resource advantages, and expanding raw material production enterprises to production facilities; Horizontal Integration: Competitions have made some enterprises aware of the importance of collaborative efforts. Collaborative efforts can help open up and develop shopping malls, as well as enable enterprises to fully utilize their limited resources and advantages. Both internal and external factors should be emphasized, and competitive advantages should be upheld to form alliances for joint development.

The above are the eight major development trends that will be revealed in the door and window industry in the coming years. Door enterprises need to pay special attention to their own development direction and adjust their strategic policies in a timely manner according to different characteristics of shopping malls.